9. Audience classification

Factsheet

 1) How is audience defined in the Factsheet?

Audience = general term for all the individuals that consume a media product 

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? 

The infographic suggests that most of the media gen z consumes comes from online videos and the least is physical press.This suggests that gen z has moved away from traditional media such as newspapers and are now mainly using online media sources.

3) How do media companies target and measure their audience in the digital age?

They use information from organisations that collect data on the behaviour of people online in order to find out what their interests/online habits are so they know what audience they need to target.

4) What did the NRS used to do and what does PAMCO do now? 

The NRS used to collect information on the people who consumed newspapers and their social grades which showed producers what social grade consumed what types of newspaper. PAMCO is the newer version which involved the online versions of newspapers not just the print version.

5) How are demographics and psychographics defined in the factsheet?

Demographics are impersonal data collected about consumers in order to predict wider trends in consumption.

Psychographics focus on peoples lifestyles and habits in their media usage which is less rigid and allows for them to be categorised into smaller subcategories.