4. Reading an image - media codes

 

Technical, Written or verbal, Symbolic or non-verbal, Narrative

Technical

The lighting on the main character is lowkey however lighting is used to emphasise the scar on his shoulder which shows how its focusing on his pain and struggles. However his jewellery is also being brightly lit which show that even though he went through things he's still successful which tells the audience that their past doesn't define them and no matter what has happened they can turn things around.

                                                        Written/Verbal code

In the middle of the advert it says "I am what I am" which could be telling the audience to always be proud of who they are and not be ashamed like 50 cent who is showing his criminal past to everyone unlike other celebrities who'd probably try hide it. There's also a quote in the top right of the advert which tells us about his tough upbringing and how he comes from a place where "there's no plan b" which could be him trying to positively influence the audience

Symbolic

In the background we can see fingerprints which are taken when you're arrested which represents the criminal past of 50 and in the text at the top all the os are filled in which could be to represent the time he was shot multiple times and kept trying and didn't give up eve though it was likely to be a traumatising experience which would've taken a huge toll on many people and possibly cause them to give up thinking they've lost everything. However 50 uses this as fuel to do even better which makes him the perfect person to use to represent a brand which emphasises its strong beliefs in hard work and resilience.

Technical

In the advert they use lighting to make their product standout by making the background dark through Lowkey lighting and making the product have highkey lighting which means it's the first thing that the viewer of the ad sees. They also used editing to make it seem like the drink is being poured from a fuel pump which makes it seem like their food is fuel and connotes healthy eating which is good for you and fuels you for the day.

Written code

They use writing in the top right to promote the idea of their food being healthy by saying it fuels you and makes you feel good even though we know it's unhealthy fast food. 

Non verbal 

The advert uses bright colours to attract the audience. The main writing is in bright yellow to make it stand out which makes the audience want to look at the advert.