Media Paper 1 learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: There is a lot of good wok here and just a couple areas to push up to B+

EBI: Q6 Blinded by the light 

Grade: C (1 mark off a B)

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1: This advertisement makes heavy use of what Neale describes as ‘instances of repetition’, where
familiar tropes and imagery are used to engage with audience expectations around media products.
The advert works by explicitly connecting the watch to these well-worn ideas with the notion of
‘difference’ perhaps coming from the unusual foregrounding of the watch in the image which is
presumably a new model for the audience to desire.

Q2: Both products appear to reinforce Van Zoonen’s notion of patriarchy with men represented as a
dominant force to a greater or lesser extent, reinforcing stereotypical ideas about the nature of male
identity to the audience

Q3: shadowy images of what seem to be young men fighting in the streets reinforce negative
stereotypes of youth built around delinquency and criminality

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration: Larger audience, less competition, larger market share

Vertical integration: control over production and distribution, higher profits, faster production

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.

Traditional marketing refers to strategies used before the rise of social media, such as: posters, trailers and print adverts.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.)

I need to revise theorists and the blinded by the light CSP.