Media Assessment 2 learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW- Good assessment showing both analytical skills and knowledge of theories

EBI - develop a critical perspective on theories and debates.

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
 

1) In contrast to this, the image has Stormzy bare-chested which arguably reinforces the sexualisation of black males in the media and reinforces traditional masculine stereotypes which contrasts with the idea of vulnerability. The lighting is low-key and sees a focus on both the left side of his face and chest, emphasising these contrasting meanings of

masculinity and vulnerability.

2) Synergy - Synergy allows companies to maximise profit from a brand (e.g. Harry Potter) by branching out into other platforms, merchandise or products.

3) Counter argument for the influence of media consumption on the school shooter.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

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4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

I needed one more strategy and a benefit but I rushed and left it blank 

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I did but i didn't include an argument about PSB and competition which held me back 3 marks.

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

Another way media can be damaging to audiences is through the hypodermic needle model, this is shown by the rock band who’s music was accused of influencing the behaviour of a school shooter who listened to his violent music constantly which meant he was exposed to his violent lyrics on a frequent basis. However, it could also be argued that the media isn’t at fault here and is only being used as a scapegoat for a much wider problem. This is because the hypodermic needle is outdated and the newer 2 step flow model has a more accurate reason for why this happened as the boy might’ve looked up to the lyrics but if this wasn’t the case then it also could’ve had nothing to do with the media at all and be solely due to the bullying which made the child angry and take out his anger in a violent way. This disapproves the quote and tells us the media isn’t  100% damaging to their audiences and other factors could be more important. 

Index

1) First Blog (10 question introduction)

2) My media consumption

3) Semiotics blog task

4) Media codes - Reading an image

5) Reception Theory

6) Blog Feedback and LR

7) Genre Blog Task

8) Narrative

9) Audience Classification 

10) Exam Feedback (Half term 1)

11) Audience Theory 1 

12) Audience theory 2 - The effects debate - Bandura, Cohen 

13) Industries: Ownership and Control

14) Industries: Hesmondhalgh - The Cultural Industries

15) Industries: Public Service Broadcasting

16) Industries: Regulation

Intro to feminism

Feminist theory

Ideology 

Collective identity

Collective identity in modern times

 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are you? - We all make choices ti change our image in order to communicate our identity. 

I think,therefore i am - In the past, identity was decided for us from birth due to our family.

From citizen to consumer - peoples identities are no longer based on social roles, now focused more on what they consume 

The rise of the individual - Advertisers began to advertise their products as a way for people to express their individualism. 

Branding and Lifestyle - Brands were shaping people’s views of individualism and promoting individualism which made them gain money rather than lose it from this new trend by promoting the lifestyle linked to their product. 

Who will we be? - Social media has fuelled the idea of individualism and has created a space for people to express themselves and construct their identity but this could lead to commodification of identity. 

2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

I agree, the media promotes lifestyles filled with luxury and consumerism and promotes these ideas constantly using advertising and influencers. There is very little promotion of the “normal life” which has lead people to following this new trend and believing that the only way to be happy is to be a millionaire and drive an expensive car.

3) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Baudrillard’s theory suggests that the media has taken over reality. He believes the media is a powerful force in changing the way we see the world but in recent years it has been taken to an extreme. He says that media has created a false reality in which we all live in and rely on which has overpowered our real lives in telling us what is right/wrong.

4) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I believe it is. I don’t post things to impress anyone so i end up posting things i relate to or find funny.


5) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I am against it. I believe having a single persons data and using it to target them through ads is wrong and an invasion of privacy but if done anonymously for research reasons while measuring the activity of the entire population it isn’t as bad. 

• audiences use media to help construct their own identity 
• audiences can pick and mix ideologies as the media is diverse 
• masculinity is not in crisis 
• women told they can be anything they want while the roles promoted to men are constrained 
• his research is focused only on mainstream western media

1) What is collective identity? Write your own definition in as close to 50 words as possible.

Collective identity is a set of beliefs shared by a large group of people who feel like they're all together as one through common ideology/lifestyle.

2) How does James May's Top Toys offer a nostalgic representation of Britain?

The toys he reviews are old and therefore target an older audience who share common beliefs and the toys act as a metaphor for the change in Britain as the toys are no longer being produced here but in other countries which represents the changes Britain has faced in the past years.

3) How has new technology changed collective identity?

New technology has allowed collective identity to evolve as people access a range of diverse identities and content which helps them find people who they would associate themselves with and expands collective identity to a global scale.

4) What phrase does David Gauntlett (2008) use to describe this new focus on identity? 

Transition from sit back and be told to making and doing culture.

5) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?

The group was made to connect people who as a collective enjoy a show and want a place to discuss their views/opinions which shows how people are finding collective identity in a broader landscape.

Ideology

 1) Read the article and summarise it in one sentence

The article discusses how media is used by those in power to control ideology.

2) What view of capitalist ideology is presented in the Hunger Games films?

The view that the wealthy hold all the power in society and they control the dominant ideology.

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

It suggests that the media is used to form a dominant ideology or to distract people from what's really going on in the world.

4) What is YOUR opinion on this topic? Do you think the media shapes our values and beliefs?

I believe the media has a key role in shaping ideologies but I also believe in the two step model where our opinions are more so influenced by people than the media itself.

1) What are the four accepted ideological beliefs in western societies highlighted by the article?

money=happiness, consumer goods=fulfilment, marriage/family/children = happiness, obedience/work = fulfilment 

2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

Gramsci’s theory suggests that the dominant class uses the media to project their own views/ways of thinking to make the lower classes accept it as normal. 

3) What does French theorist Louis Althusser suggest about ideology and consumerism?

Their theory suggests that the elite class use the ideology that material goods=happiness in order to make more money by promoting consumerism. 

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

   

I agree with this idea, i believe the media has caused us to believe that consumerism is the way to happiness which is constantly promoted by the media and has been imbedded in the minds of people as common sense/normal. 

                                                              

1) Why is the media important in a democracy? 

The media is key in democracy as it is used to inform people and help them make decisions when voting. It’s also useful in exposing 

4) What is YOUR opinion on how the media can be safeguarded to protect democracy? You may want to think about ownership, regulation, technology or public service broadcasting here.

                                         

This homework is possessed i cannot complete it, after finishing the last section, it started deleting as if someone was on my work deleting it and pressing the undo button doesn’t work